Our Thoughts

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News 15.11.2017

HROC has all the right ingredients for Kanes Foods

Midlands-based, fully integrated agency, HROC has won a competitive pitch to handle the PR, social media, creative services, media, design and digital for Kanes Foods,

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News 08.11.2017

Paid social media advertising: the importance of a/b testing, analysis and optimisation

Do you know who engages with your brand or business socially? Are they who you want engaging with you? Who buys your product? Are you

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News 31.10.2017

Plumbing PR. It’s all about the connections.

Profiling a company as an industry expert is great for positioning the brand and is a PR fundamental. But the real test, the ultimate justification,

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News 24.10.2017

Watch out, LinkedIn – Facebook is coming for you

Rumour has it that Facebook is testing a feature that lets users create CVs and document their work histories, making it a prime place for

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News 17.10.2017

Lessons learnt from my time in PR

I am currently on a one year paid placement at HROC and have to say I am loving it. The aspect that has struck me

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News 10.10.2017

Open letters – just a phrase we’re going through?

Allowing the writer to address a specific person or topic, the open letter is a statement piece of writing that has saturated blogs and social

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News 02.10.2017

Taxi for Uber

Transport for London (TfL) last week announced it will not renew Uber’s private hire operator licence after its current licence expires on 30 September. TfL

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News 25.09.2017

Why Heineken bubbled and Pepsi fell flat

Earlier this year, we saw soft drink giant, Pepsi, and lager equivalent, Heineken, both run advertisement campaigns focusing on western politics to promote their world-renowned

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News 18.09.2017

Ethical PR – Where do you draw the line?

Spin doctors. Masters of the dark arts. The public view of the PR professional is sceptical at best and never has more fuel been added

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News 14.09.2017

Four steps to an effective social media strategy that delivers ROI

Working in the social media team at HROC means we are constantly engaging and monitoring all of the social media platforms for each of our

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News 05.09.2017

Don’t be fooled by Facebook frauds

With so much content on everyone’s Facebook newsfeed nowadays, from adverts to your friend’s new baby pictures, it’s easy for users to mistake scams for

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News 30.08.2017

Hook, Line and Sinker

Last year the Oxford English Dictionary added a slew of new words to its range, with ‘YOLO’, ‘Biatch’ and ‘Clickbait’ amongst them. The first two

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News 25.08.2017

HROC RAISES OVER £1,000 FOR CHARITY

HROC has raised over £1,000 for Cancer Research UK and Macmillan Cancer Support. Employees from across all departments took part in two separate sporting tasks

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News 22.08.2017

Rose-Tinted Monocle

As you read this, the author, hopefully, will be lying on a Croatian sun lounger and having had a fix of the latest Le Carre

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