heightening return on communication
The Rise of Live Social Media
Live video streaming on social media has skyrocketed as of late, with major players such as Facebook, YouTube and Instagram adopting the function to great
HROC April Fool’s Day Roundup
April Fool’s Day is the one day in the year that gives companies the chance to launch the most outrageous ideas for their brands, with
Unity for Kubota Dealerships across Europe
Kubota’s Agricultural Dealerships across the whole of Europe have never been so united. Well, from a visual branding point of view at least. HROC’s Creative
Is your website ready for Google’s Mobile First Index?
According to Google’s Micro-Moments, Over 51 per cent of smartphone users have discovered a new company or product when conducting a search on their smartphones.
Like the new Instagram algorithm?
Do you love Instagram? Is it something that you cannot go without visiting at least once a day to keep up with friends and your
HROC Relocation One Year On
It’s hard to believe it’s been almost a year since the HROC Group relocated to its very impressive Wake Green Road premises in Moseley.
Shouting About Success
Last year we were set a challenge to launch a nationwide carbon monoxide awareness campaign called Project SHOUT. Twelve months on, we take a look
The March Of Penguin 4.0
As of the 23rd September 2016, the Penguin algorithm is now part of the core Google algorithm. Penguin was originally released in 2012 as a
Print is dead, long live print!
For several years now, people have been predicting that print-based marketing will be forced to stand aside, allowing digital alternatives to take the throne as
The importance of visual media
Within today’s omnipresent and varied media landscape, where content is available at our fingertips and on multiple devices, the fight for consumer attention is more
New Google AdWords Expanded Ads
During the Google Performance Summit in May, there were major AdWords updates announced, some of which relate to expanded text ads. Since then, all AdWords
Cutting edge video for Först
From the moment Först first tasked us to launch their online video presence, our in house video team has been busy putting together a schedule
What’s the future of dark social media?
Since its arrival in 2009, WhatsApp has grown rapidly to become the private messaging platform for our daily conservations. The introduction in March of end-to-end
The Lair of the Dog
There’s an oft-repeated saying in film and television: never work with children or animals. But, at HROC, we have always cherished a strong desire to