Our Thoughts

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News 08.11.2018

Social media and the path to purchase

From product placements in the background of a polished Instagram shot to adverts showcasing the latest way to get convenient recipes delivered to your door,

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News 29.10.2018

Is Instagram changing the way we use ads?

With the way that we use social media constantly evolving, it is imperative that brands keep up with the ever-changing needs and wants of its

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News 13.09.2018

Nike’s lightning quick reactions

Last month saw an explosion of conversation online regarding the ban of Serena Williams wearing her custom made Nike catsuit to next year’s French Open.

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News 07.09.2018

Three Lions and a waistcoat in the wardrobe*

It’s just a few weeks old but the new football season is already creating headlines. Mourinho is being mauled. ‘Pep’ is being applauded. Fans are

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News 21.08.2018

The rise of digital dependency

Every 12 minutes the average Briton will reach for their phone, and a quarter of adults spend more than 40 hours a week on the

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News 17.08.2018

BOCONCEPT BIRMINGHAM SELECTS HROC TO RAISE MIDLANDS PROFILE

Integrated marketing agency HROC has been appointed by BoConcept Birmingham to raise the regional profile of the contemporary Danish furniture brand’s Mailbox showroom. HROC will be responsible

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News 02.08.2018

A turning moment for Twitter?

The Huffington Post recently reported that Twitter had suspended more than 70 million fake accounts in May and June, and in July the social media

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News 25.07.2018

IGTV: Instagram’s new app and how brands can use it

First Instagram took on Snapchat by introducing Instagram Stories, and now the brand is taking on the mighty YouTube with the launch of IGTV. With

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News 18.07.2018

How to succeed with influencer marketing

Over the last few years, influencer marketing has become an integral part of many brands’ communications. Over 70 per cent of consumers consult social media

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News 12.07.2018

Brands scoring with the 2018 FIFA World Cup

After four years of waiting, the FIFA World Cup is back, whipping up an unrivalled global frenzy that transcends borders, generations and language. As the

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News 13.06.2018

Grammar – do we still need it?

In a world full of instant messaging and slang talk, grammar no longer takes precedent and often gets forgotten about. Some will agree that correct

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News 08.06.2018

Real time marketing and the importance of brands being reactive

You’ve built your brands’ social media following, are publishing regular content and have a steady flow of traffic to your platforms. So how do you

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News 25.05.2018

Drayton heats up its marketing with HROC appointment

Integrated marketing agency HROC has been appointed by Drayton Controls, part of global energy management group Schneider Electric, to handle the consumer PR, social media

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News 17.05.2018

Consumers no longer content with dubious content

Unless you live your life in a social media blackout, you’ll know that digital influencer marketing has become an increasingly popular tactic for brands. Utilising

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