Our Thoughts

Google

News 09.12.2016

Is your website ready for Google’s Mobile First Index?

According to Google’s Micro-Moments, Over 51 per cent of smartphone users have discovered a new company or product when conducting a search on their smartphones.

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News 02.12.2016

Like the new Instagram algorithm?

Do you love Instagram? Is it something that you cannot go without visiting at least once a day to keep up with friends and your

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News 18.11.2016

HROC Relocation One Year On

  It’s hard to believe it’s been almost a year since the HROC Group relocated to its very impressive Wake Green Road premises in Moseley.

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News 07.11.2016

Shouting About Success

Last year we were set a challenge to launch a nationwide carbon monoxide awareness campaign called Project SHOUT. Twelve months on, we take a look

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News 24.10.2016

The March Of Penguin 4.0

As of the 23rd September 2016, the Penguin algorithm is now part of the core Google algorithm. Penguin was originally released in 2012 as a

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News 19.09.2016

Print is dead, long live print!

For several years now, people have been predicting that print-based marketing will be forced to stand aside, allowing digital alternatives to take the throne as

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News 24.08.2016

The importance of visual media

Within today’s omnipresent and varied media landscape, where content is available at our fingertips and on multiple devices, the fight for consumer attention is more

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News 17.08.2016

New Google AdWords Expanded Ads

During the Google Performance Summit in May, there were major AdWords updates announced, some of which relate to expanded text ads. Since then, all AdWords

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News 21.07.2016

Cutting edge video for Först

From the moment Först first tasked us to launch their online video presence, our in house video team has been busy putting together a schedule

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News 23.06.2016

What’s the future of dark social media?

Since its arrival in 2009, WhatsApp has grown rapidly to become the private messaging platform for our daily conservations. The introduction in March of end-to-end

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News 09.06.2016

The Lair of the Dog

There’s an oft-repeated saying in film and television: never work with children or animals. But, at HROC, we have always cherished a strong desire to

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News 25.05.2016

AdWords Update Announcement

The Google Performance Summit took place yesterday (24th May 2016) and Sridhar Ramaswamy (Senior VP of Ads & Commerce) and Jerry Dischler (VP of Product

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News 26.04.2016

A success story for #SleeptimeSecrets

With Facebook now boasting an astonishing 1.59 billion active users per month, more than Twitter, Whatsapp and Instagram combined, the social media platform continues to

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News 13.04.2016

We’re hiring: PR Account Executive (3 month placement)

Are you a graduate looking to take your first steps into a career in PR? Want to work at one of the Midlands’ most well

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