// News

Drayton heats up its marketing with HROC appointment

Integrated marketing agency HROC has been appointed by Drayton Controls, part of global energy management group Schneider Electric, to handle the consumer PR, social media and digital marketing for its Wiser app-controlled smart heating system.

HROC will be responsible for the consumer media relations, social media management, SEO, PPC and video production for Wiser, which was first launched in October 2017.

Engineered by true heating specialists, Wiser is easy to install, Amazon Alexa compatible and offers multi-room temperature control via individual radiator thermostats for personalised comfort and optimum energy savings.

Commenting on the appointment, Farah Shaw, Marketing Communications Manager – Residential Controls, for Schneider Electric, said: “HROC’s integrated offering combined with its vast experience in the heating and home improvement markets were really compelling. Smart heating represents a major growth area for our business and it was important that we found an agency partner with the right expertise, contacts and team.”
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Steve Sherran, Head of PR and Social Media at HROC, added: “Having worked with numerous heating brands over the last four decades, the market is very much in our agency DNA and we’re thrilled to be working with one of the biggest and well-established names in the industry. The smart home market is starting to gain real momentum and we’re delighted to be working with Drayton at such an exciting time.”

The appointment by Drayton adds another household name brand to HROC’s growing client roster, which already includes STIHL, Roundup, Brintons and Chicco.
HROC is an award-winning, fully integrated marketing agency based in Birmingham, specialising in PR, social media, creative services, media planning, website design, PPC, SEO and videography. For further information, visit www.hroc.co.uk or call 0121 454 9707.