In a world full of instant messaging and slang talk, grammar no longer takes precedent and often gets forgotten about. Some will agree that correct English grammar only applies when writing formal documents and generally isn’t needed in day-to-day life. This is most certainly not true!
Why does grammar matter? Grammar, regardless of country or language, is the foundation for effective communication. When a message is relayed with the correct use of grammar, it is easier to understand its meaning and purpose.
Grammatical errors come in many forms and can easily confuse and obscure meaning. Some common errors are with sentence structure, subject or verb tense, punctuation and spelling. Even something as simple as a misplaced comma can completely change the meaning of a sentence.
With the growth of social media and technology, many have become lazier in their everyday communications using sentences that are as simple as possible. Grammar is unnecessary in these instances but can quickly become damaging in a professional capacity.
Why does it matter to us? Marketing is a representational business: professionally and personally we represent the face of our clients. It is easy to quickly reply to an email and acknowledge it with a one-word response but poor grammar forms a negative opinion. First impressions can be lasting, and the last thing you want to do when sending over a formal document is to mix up your ‘its’ and ‘theirs’.
Our job is to be wordsmiths and have exceptional attention to detail, so if we have confidence in our own writing this in turn gives our clients confidence in us. Grammatical errors can immediately take away the urgency or meaning of a sentence and can be the difference between customers trusting your expertise or questioning your subject knowledge.
There is no shortcut when learning how to ‘grammar’ correctly, but it is one of the most important things to understand.
If you need any further information or fancy a chat about how we can work together to improve your product literature, get in touch on 0121 454 9707 or send us an email at email@example.com