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Happy 10th Birthday iPhone! Here are five trends you created

Most of us would struggle to remember a world without it, but would you believe the iPhone was released just 10 years ago. Yes, that’s right, it’s a mere 10 years since Apple’s Steve Jobs launched the world’s first ever multi-touch smart phone and changed the way we use a phone forever. To celebrate, we take a look at five of our favourite modern culture trends that the iPhone created.

But first… let me take a selfie

When it was released in 2010, the iPhone 4 was the first iPhone to have a front facing camera and with that came the rise of the selfie. By 2013, just three years later, ‘selfie’ was named as Oxford Dictionaries’ word of the year and a recent study estimates that millennials will now take over 25,000 selfies in their lifetime.

Emoji fever

Out of all the IOS updates, none creates more frenzy than the release of new emojis, with the latest update revealed in July 2017 being covered by nearly every major news outlet across the globe including Forbes, Time Magazine, and CNN. 92% of online consumers are now believed to be active users of emojis and between 2015 – 2016 the average use of emojis in marketing campaigns on mobile platforms rose by over 775%, showing that emoji fever is infecting not just consumers but brands too.

News now

The term ‘breaking news’ took on a new meaning with the rise of the iPhone, which allowed consumers to not only access news in real time but reports on it too. When a big news story breaks, people no longer find out about it by watching the news at 10 or reading the paper the next day. Instead, the news is now spread far and wide in seconds through social media.

In Reuter’s latest Digital News Report, nearly 50% of UK respondents say they use social media to get the latest breaking news. With this in mind, major outlets like the BBC have responded to the trend by creating specific breaking news accounts on Twitter that people can subscribe to in order to get the latest updates, as a direct alert to their iPhone, wherever they are in the world.

Breakfast snaps

With everyone now carrying a high-quality camera in their pocket, the iPhone has changed the way that we use photography. No longer is taking pictures reserved for special occasions, instead, people are sharing contextual images of the little everyday things in their lives. According to Waitrose, one in five Brits are thought to have shared a picture of their food on social media in the past month, and this obsession is only set to increase with the launch of Instagram stories, designed to allow users to share moments throughout their day. Since its launch one year ago, Instagram Stories now has more than 250 million daily active users – so pictures of avo’ and eggs aren’t going anywhere, anytime soon!

Conversations made clearer

Okay so you are going to have to really rack your memories for this one but, believe it or not, back in ye old Nokia days text message conversations weren’t displayed in one big thread. Instead, they were all saved as separate message files, meaning you would have to physically click into each one to read a whole conversation. With the release of iPhone came the first threaded message interface saving us precious seconds to spend on taking selfies and choosing between the heart eyes or kiss face emoji – naturally.

To find out how we can help you tap into these trends to boost your brand exposure get in touch with the HROC team on 0121 454 9707 or email gary.hebblethwaite@hroc.co.uk.iphone-2203712_1920