April Fool’s Day is the one day in the year that gives companies the chance to launch the most outrageous ideas for their brands, with the aim of going viral and getting greater interaction from their stunt than competitors. Social media channels such as Facebook, Twitter and Instagram are the perfect platforms to spread the word about unbelievable product launches and unrealistic campaigns.
Many brands adopt a similar ethos on their social media channels all year round and have made a name for themselves as being the ‘jokers’ of social media. Prime examples of brands constantly looking to attract attention on social are Paddy Power, O2, Innocent Drinks and Tesco Mobile. By posting witty, sarcastic tweets to their followers and having virtual arguments with Internet trolls, they’re able to send their social content viral, but for most it’s just the one a year.
This year’s April Fool’s Day saw a huge number of brands unveil stunts, so we thought we’d pick out a few of our favourites, just in case you missed them!
Deliveroo introduced its latest innovation, the Deliveroo Extreme Delivery. The ever-growing food delivery service, which avoids city traffic by using bicycles and motorbikes to deliver to its customers, launched a video taking food delivery to a new level, with the driver ditching his bike for an aeroplane and a parachute.
Emirates Airlines briefly excited the Internet with its launch of the largest commercial aircraft, a triple-decker plane with a swimming pool, games room, gym and a park.
Bathstore came up with a cracking April Fool’s stunt. Using a play on words from taxi service ‘Uber’, the bathroom retailer discovered a solution for needing the toilet in public, introducing ‘Loober’! Just like Uber brings you a taxi, ‘Loober’ will locate the nearest public toilet.
Don’t forget to rate the loo – it will rate you too.
For all the fast-food lovers on social, Burger King’s April Fool’s prank may get your mouth watering. It also might make you feel slightly nauseous. The ‘Whopper toothpaste’, the first toothpaste that keeps your mouth burger fresh!
And lastly, probably our favourite stunt, was the one pulled by Virgin Trains. It’s Birmingham-based operator came up with ‘the train ticket of the future’, posting a video with the hashtag #TickInk, showing a new contactless train ticket in the form of a tattoo!
Have a look at some of the work we did recently for an April Fool’s Day stunt for one of our clients here.