Midlands-based, fully integrated agency, HROC has won a competitive pitch to handle the PR for Roof Maker, the leading British manufacturer of premium Rooflights.
HROC will handle the trade and consumer PR for Roof Maker targeting architects, builders and consumers with the wide range of contemporary, tailor-made products which includes its range of flat and pitched rooflights.
Paul Mildenstein, CEO of Roof Maker, commented: “We were looking for an agency that understood our brand and could take us on a strategic journey due to the team’s vast knowledge of the sector, audience and media. HROC presented us with both a robust and strategically aligned proposal, with a clear understanding of our audiences, and which focused on driving both brand awareness and sales.
The win will see HROC expand its home and garden sector further, alongside the rest of the PR offering which covers building and construction, retail, FMCG, and parenting.
Katy Peacock, PR and Social Media Account Director, commented: “Winning Roof Maker is fantastic and we are looking forward to delivering results which align with the business objectives.
“The home and garden sector is a specialism of HROC and this win is all part of ongoing strategy to expand our credentials even further in this sector.”
Katy will head up the trade side of The Roof Maker account team alongside Marie Carter, consumer PR and Social Media director.