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I’m Feeling Lucky with Google

Have you ever wondered what the ‘I’m Feeling Lucky’ button on the Google search page is for? Have you ever typed in a query and clicked on this button? Were you surprised at the result? Well, if so, this blog is here to explain just what the ‘I’m Feeling Lucky’ button is all about on the Google search page.

I have read somewhere that this button may have been named in honour of Clint Eastwood’s character in Dirty Harry – “Do you feel lucky, punk? Well, do you?” I’m not too sure about that myself, so I’ll carry on.

Normally when you type a keyword or phrase into the Google search text field and click on the search button (or tap enter or return on your keyboard), Google will return a list of results on the Search Engine Results Page (SERP) showing a number of websites that closely match your search query.

The ‘I’m Feeling Lucky’ button does away with the search results page and takes you directly to the website that is the highest ranking site in Google for that particular keyword or phrase.

Try typing ‘number 10′ in the search input box and click the ‘I’m Feeling Lucky’ button, you’ll be taken straight to the government’s Number 10 Downing Street website. If you enter ‘apple’ and click on ‘I’m Feeling Lucky’, you’ll go directly to Apple Computers official website. Try it for ‘fa’ and you’ll find yourself at the official Football Association website. Essentially, ‘I’m Feeling Lucky’ is a shortcut.

Dependent on your search query, the first and highest ranking result is usually the result that you are searching for, so clicking on the ‘I’m Feeling Lucky’ button will save you some time as the Search Engine Results Page will not be loaded.

The ‘I’m Feeling Lucky’ button is very handy if you are confident that the highest ranking result in Google is going to be the exact page that you are looking for, but not so helpful if you know that you are going to be searching for a lot of different sites.

Using the I’m Feeling Lucky Google Button with No Search Query

Back in December 2009, pressing the ‘I’m Feeling Lucky’ button without entering a query in the search input box would take you to a countdown ticker to New Year’s Day. By doing the same thing today, you are taken to the Google Doodles page, where you can browse the different alternative logos that have featured on the Google search pages over the years.

The I’m Feeling Lucky Google Button in Other Google Tools

The Google Toolbar has the ‘I’m Feeling Lucky’ feature included and this works in the same way as on the regular Google search page. Picasa also has an ‘I’m Feeling Lucky’ button, but in this instance, clicking the button applies adjustments and enhancement filters to the images.

Using the I’m Feeling Lucky Google Button with Google Instant

If your browser is set to Google Instant, the ‘I’m Feeling Lucky’ button will disappear as soon as you start entering a search query. Fortunately, you can still use the ‘I’m Feeling Lucky’ feature even with Google Instant enabled by hovering your cursor over the list of predictions in the text input field. An ‘I’m Feeling Lucky’ link will appear to the right of the prediction. If you are feeling particularly efficient, you can navigate this feature by using your arrow keys. Press the down arrow to scroll through the suggestions, and then tap the right arrow if you’re feeling lucky.

So, the next time you perform a search using Google, experiment a little with the ‘I’m Feeling Lucky’ button, you may be surprised at what you find.

If you would like to find out more about Google and the most effective way to promote your corporate website in their search engine, please do not hesitate to contact us, we will be very happy to answer your questions.