HRO’C is a full-service marketing agency based in Edgbaston, Birmingham
Archive for May, 2009
Sunny Friday
Friday, May 29th, 2009
What better way to start a lovely sunny Friday than reading Experian’s latest report on the state of UK plc…
Now I know I’m not selling it particularly well, but I’d recommend giving it a read. It covers the landscape for SME’s, what will drive recovery, and the implications for brands. It also looks at the impact of ‘user generated content’ as a tactic for increasing website conversions.
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Tags: Add new tag, Experian, market analysis, recession, uk plc, user generated content
Posted in Digital | No Comments »
It’s Tweeting darling!
Thursday, May 28th, 2009
“To tweet or not to tweet” is indeed a question that Mr Shakespeare couldn’t have even begun to predict about the future of communicating. What seemed like a gimmick in the first instance to simply ask people ‘What are you doing?’ has now transformed into one of the most important social networking tools that a public relations practitioner could use.
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Tags: online PR, PR pitch, Public Relations, social media, social networking, tweeting, twitch, twitter
Posted in Public Relations | No Comments »
Life in the year 2009 CC
Thursday, May 28th, 2009
The last five years has seen the media dominated by the big CC. The big CC, of course, being Climate Change. The environment, renewable energy, carbon emissions, carbon trading, the nuclear or coal debate, energy labelling, ex presidential candidates making movies about polar bears, we heard and saw it all. And the media hyped us all up into a frenzy, promising that our children and our children’s children would reap what we’ve sown. You could see people putting down deposits on houses in middle England with the view that in the next ten years or so, you could have a seaside cottage in the Cotswolds.
Tags: bad debt, carbon emissions, carbon trading, climate change, credit crunch, environment, renewable energy, vanishing profits
Posted in Public Relations | No Comments »
Site explorer footer links
Tuesday, May 19th, 2009
A site explorer is used on large corporate websites in order to assist navigation around the website and also improve SEO by deep linking to otherwise hidden areas.
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Tags: findability, Interface design, navigation, site explorer, site map, site orientation, spidering, waitrose, web interface
Posted in Digital, Information Architecture, Interface design, Search Engine Optimisation | No Comments »
