HRO’C is a full-service marketing agency based in Edgbaston, Birmingham
Archive for June, 2009
Diary of a displaced cat in a cruel digital world ā Part 1
Wednesday, June 10th, 2009

Just the other day, some account handler innocently enquired how, at my age, I managed to stay up to speed with all the myriad digital developments.
Er, at my age?
Somehow resisting the urge to dispatch the impertinent upstart to the account handler graveyard in the sky with a conveniently close hole punch, whilst at the same time reminding them of my director status and their impending joblessness, I instead found myself recalling a conversation Iād had a couple of years before.
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Tags: Advertising, Breadcrumbs, Digital, displaced cat, mashups
Posted in Advertising, Breadcrumbs, Digital | No Comments »
Bing was Live & Live was Dead
Tuesday, June 9th, 2009

Within the search industry, talk is always turning to the fate of MSN and Yahoo in the search engine wars that are dominated by the heavyweight champion of search: Google. Recent attention has focused on MSN with its many management changes and developments, and, in particular, on its newly branded search engine called Bing.
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Tags: bing, live, msn, rebranding, search, search engine
Posted in Digital, Search Engine Optimisation, Search Marketing | 1 Comment »