HRO’C is a full-service marketing agency based in Edgbaston, Birmingham
Archive for the ‘Digital’ Category
Twitters Traffic Generation
Monday, August 17th, 2009
As with any new ‘channel’ talk soon turns to how to make money from it, and Twitter is no different. Hitwise’s research director, Robin Goad, blogs on some interesting Twitter numbers here:
Twitter sending traffic to online media but not retail.
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Tags: hitwise, robin goad, traffic generation, twitter
Posted in Digital, Search Engine Optimisation, Search Marketing | No Comments »
Diary of a displaced cat in a cruel digital world – Part 1
Wednesday, June 10th, 2009
Just the other day, some account handler innocently enquired how, at my age, I managed to stay up to speed with all the myriad digital developments.
Er, at my age?
Somehow resisting the urge to dispatch the impertinent upstart to the account handler graveyard in the sky with a conveniently close hole punch, whilst at the same time reminding them of my director status and their impending joblessness, I instead found myself recalling a conversation I’d had a couple of years before.
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Tags: Advertising, Breadcrumbs, Digital, displaced cat, mashups
Posted in Advertising, Breadcrumbs, Digital | No Comments »
Bing was Live & Live was Dead
Tuesday, June 9th, 2009
Within the search industry, talk is always turning to the fate of MSN and Yahoo in the search engine wars that are dominated by the heavyweight champion of search: Google. Recent attention has focused on MSN with its many management changes and developments, and, in particular, on its newly branded search engine called Bing.
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Tags: bing, live, msn, rebranding, search, search engine
Posted in Digital, Search Engine Optimisation, Search Marketing | 1 Comment »
Sunny Friday
Friday, May 29th, 2009
What better way to start a lovely sunny Friday than reading Experian’s latest report on the state of UK plc…
Now I know I’m not selling it particularly well, but I’d recommend giving it a read. It covers the landscape for SME’s, what will drive recovery, and the implications for brands. It also looks at the impact of ‘user generated content’ as a tactic for increasing website conversions.
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Tags: Add new tag, Experian, market analysis, recession, uk plc, user generated content
Posted in Digital | No Comments »
Site explorer footer links
Tuesday, May 19th, 2009
A site explorer is used on large corporate websites in order to assist navigation around the website and also improve SEO by deep linking to otherwise hidden areas.
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Tags: findability, Interface design, navigation, site explorer, site map, site orientation, spidering, waitrose, web interface
Posted in Digital, Information Architecture, Interface design, Search Engine Optimisation | No Comments »
