What better way to start a lovely sunny Friday than reading Experian’s latest report on the state of UK plc…

Now I know I’m not selling it particularly well, but I’d recommend giving it a read. It covers the landscape for SME’s, what will drive recovery, and the implications for brands. It also looks at the impact of ‘user generated content’ as a tactic for increasing website conversions.

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“To tweet or not to tweet” is indeed a question that Mr Shakespeare couldn’t have even begun to predict about the future of communicating. What seemed like a gimmick in the first instance to simply ask people ‘What are you doing?’ has now transformed into one of the most important social networking tools that a public relations practitioner could use.

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The last five years has seen the media dominated by the big CC. The big CC, of course, being Climate Change. The environment, renewable energy, carbon emissions, carbon trading, the nuclear or coal debate, energy labelling, ex presidential candidates making movies about polar bears, we heard and saw it all. And the media hyped us all up into a frenzy, promising that our children and our children’s children would reap what we’ve sown. You could see people putting down deposits on houses in middle England with the view that in the next ten years or so, you could have a seaside cottage in the Cotswolds.

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A site explorer is used on large corporate websites in order to assist navigation around the website and also improve SEO by deep linking to otherwise hidden areas.

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Summary:

Web browser, Internet Explorer 8’s release means we will be developing websites differently. Microsoft has finally kept their side of the bargain to build a web browser which complies with the standards set out by the WAI. Up until now web developers have had no choice but to hack their way through to producing modern design layouts. With IE8, we can begin designing and developing more complex grids. But a new problem now arises, support for IE6 and IE7. On a case by case basis we must decide to A). Go the extra mile for these older versions, adding extra code to make them look the same as IE8, FireFox, Opera, Safari and other compliant browsers. B). Create extra stylesheets for IE versions up to and including IE7 which serve a dumbed down version of the design, acting as a gentle poke to upgrade. C). Decide not to create versions for IE up to and including IE7, the content will still be readable but the design will be visibly broken.

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