According to Google’s Micro-Moments, Over 51 per cent of smartphone users have discovered a new company or product when conducting a search on their smartphones. Whilst 82 per cent of smartphone users consult their phone while in a store. Therefore it’s no real shock that they have announced that they are currently testing a mobile-first index, which they hope to roll out in full.
What does the mobile-first index actually do?
Google has stated: “To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”
In essence, the optimisation of your mobile website will have an effect on your desktop website ranks and how you appear to desktop searchers.
How to prepare for Google’s mobile-first index:
If your website is responsive or a dynamic serving site where the markup is the same across both mobile and desktop, there shouldn’t be any need to change anything. However if your website’s markup and content vary across devices or you currently have a mobile-friendly website, there are a few changes we would recommend. These include:
When will Google’s mobile-first index be rolled out?
There has been no official release date for the mobile-first algorithm as of yet. All we know is that Google is currently testing the update with hopes of rolling it out in full as soon as they can.
To find out exactly how HROC can help your website in preparation for this update contact us here.