Our Thoughts

News 24.02.2011

Oh to be forever twenty-one

Here’s an object lesson in ‘knowing your audience’ Not sure if it’s me or whether, at this stage in my life (or should I say

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News 16.02.2011

Evolution or Revolution?

On the 1st March paid for product placement will be allowed for the first time within UK commissioned TV programmes. The relaxation of the rules

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News 15.02.2011

Buy Your Next Car From Autotweeter

As a hardened tweeter I like nothing more than doing a bit of twitter spying in my area and seeing what my neighbours are tweeting

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News 15.02.2011

The ‘colourful’ world of integrated marketing

Working in this marketing communication agency environment, everyone likes to think that their piece of the communications pie (digital, design, PR…) is by far the

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News 14.02.2011

Let music be the food of… advertising

You’d have to have been abroad or in prison for the last couple of months not to have seen the BT Vision trailers on TV,

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News 14.02.2011

Black and gold until it’s sold

Forget fat opera singers and gorillas playing drums. Forget debonair Russian accented meerkats and Thunderbird puppets in reaction lenses. Forget mega-budgeted, multi-faceted, multi-layered, wholly integrated

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News 14.02.2011

Love actually

Depending on what cards lady luck dealt you when you were young, Valentine’s Day at school was either a moment to be anticipated and savoured,

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News 14.02.2011

Best own goal of the season

Recently, the commercial and marketing director of the football club I support was famously – or more accurately, infamously – quoted as saying: ‘Why do

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News 07.02.2011

They think it’s all over…… is it now?

It’s very difficult to get a true picture of the economy at the moment, as it really depends on who you talk to and more

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News 04.02.2011

When a spokesman needs a spokesman

Andy Coulson stepping down as communications director must have come as a blow for PM David Cameron, but Coulson’s not the first communications advisor to

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News 07.12.2010

Speak to my agent, darhling!

You’ve got to love Gillian McKeith. Actually, you don’t, but you have got to admire the amazing amount of hot air that came out of

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News 19.11.2010

HRO’C PR Shortlised for ‘Best Use of Media Relations’

On Friday 3rd December, the coveted ‘Oscars’ for PR professionals in the Midlands are taking place at the Hilton Metropole in Birmingham. The CIPR Midlands

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News 19.11.2010

Brand Building Through Social Channels Still Increasing

Recent figures released by the IAB (Internet Advertising Bureau) show that social media advertising is on the increase in the UK, and at a rapid

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News 19.11.2010

Diary of a displaced cat in a strange digital world

Just the other day, some account handler innocently enquired how, at my age, I managed to stay up to speed with all the myriad digital

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News 19.11.2010

Charity Moustache Fever Grips HRO’C

Flexing our male prowess, the Mo’s at HRO’C have been talking part in Movember – helping to raise much-needed donations for Prostrate Cancer Awareness. The

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