Our Thoughts

News 25.05.2018

Drayton heats up its marketing with HROC appointment

Integrated marketing agency HROC has been appointed by Drayton Controls, part of global energy management group Schneider Electric, to handle the consumer PR, social media

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News 17.05.2018

Consumers no longer content with dubious content

Unless you live your life in a social media blackout, you’ll know that digital influencer marketing has become an increasingly popular tactic for brands. Utilising

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News 10.05.2018

A lesson in why you don’t need to be scared of data

Since Mark Zuckerberg’s public shaming over the Facebook data scandal and with the big GDPR change looming ahead, data (and how it is being used)

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News 02.05.2018

GDPR – leveraging the opportunity

As the new changes come into force this month, we take a look at how the GDPR is creating new opportunity for the marketing industry.

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News 26.04.2018

Is social media too addictive?

“How many likes did my recent post get?” “How have I lost four followers overnight?!” With the sheer volume of media technology that people are

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News 19.04.2018

The changing face of the BBC

Since it was formed in 1922 the British Broadcasting Corporation (also known as the BBC or Beeb) has significantly changed the way it reports on

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News 13.04.2018

Marketing to Generation Z

By the end of 2020, it is estimated that Generation Z – those born approximately between 1996 and 2010 – will account for 40% of

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News 12.04.2018

We’re hiring: Part Time Accounts Assistant

The Company HRO’C Limited is one of the fastest growing marketing agencies in the Midlands, with a team of approximately 60 specialists offering a wide

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News 28.03.2018

Thinking ‘outside the bot’

During a browse on the web I came across a prediction that by 2020 we’ll be spending more time talking to ‘bots’ than to our

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News 19.03.2018

From Zero to Vero

Vero – it’s the social network that everyone is talking about, but what exactly is it and should brands be looking at turning their efforts

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News 26.02.2018

Crisis comms: KFC and the chicken shortage

For all major brands it’s the day they hope will never come, a major customer service crisis that not only has significant short term consequences,

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News 15.02.2018

How big data affects your digital marketing strategy

It’s generally accepted that today’s contemporary organisations depend and thrive on timely, accurate and strategically relevant information. As technology affords the creation of masses of

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News 12.02.2018

HROC RAISES THE ROOF WITH NEW CLIENT WIN

Midlands-based, fully integrated agency, HROC has won a competitive pitch to handle the PR for Roof Maker, the leading British manufacturer of premium Rooflights. HROC

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News 08.02.2018

Four Social Media Trends That Are Here To Dominate 2018

2018 is in full swing and social media is predicted to be surfing a more significant wave than in 2017. After a year of many

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News 31.01.2018

Are bloggers becoming a bad influence?

Bloggers, influencers, social commentators, however you want to describe them, there is no denying the power they hold in modern marketing. From the Instagram famous

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