Our Thoughts

News 03.01.2018

Breaking the ice with the media

When Conex Bänninger invented >B< MaxiPro, a revolutionary new press-fit solution for the air-conditioning and refrigeration (ACR) market, the company needed support to maximise awareness

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News 18.12.2017

HROC recruits dynamic duo

Fully integrated Midlands marketing agency, HROC, has made two new appointments as part of its ongoing growth strategy. The Moseley based agency, HROC, has recruited

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News 11.12.2017

Talking about a generation

Millennial, Gen Y, Gen Z and Baby Boomers, are all terms that a few years ago would have sounded more like a low budget Hollywood

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News 04.12.2017

‘Banter Marketing’: How far can you push it?

Ah, Christmas. It’s that wonderful time of year when the streets twinkle with festive lights, children excitedly set about making their wish lists, and baked

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News 29.11.2017

It’s the most wonderful time of the year

Friday 10th November saw the entire nation transfixed for a total of 1.59 minutes. Not by an eclipse or any other natural event, but a

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News 15.11.2017

HROC has all the right ingredients for Kanes Foods

Midlands-based, fully integrated agency, HROC has won a competitive pitch to handle the PR, social media, creative services, media, design and digital for Kanes Foods,

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News 08.11.2017

Paid social media advertising: the importance of a/b testing, analysis and optimisation

Do you know who engages with your brand or business socially? Are they who you want engaging with you? Who buys your product? Are you

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News 31.10.2017

Plumbing PR. It’s all about the connections.

Profiling a company as an industry expert is great for positioning the brand and is a PR fundamental. But the real test, the ultimate justification,

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News 24.10.2017

Watch out, LinkedIn – Facebook is coming for you

Rumour has it that Facebook is testing a feature that lets users create CVs and document their work histories, making it a prime place for

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News 17.10.2017

Lessons learnt from my time in PR

I am currently on a one year paid placement at HROC and have to say I am loving it. The aspect that has struck me

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News 10.10.2017

Open letters – just a phrase we’re going through?

Allowing the writer to address a specific person or topic, the open letter is a statement piece of writing that has saturated blogs and social

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News 02.10.2017

Taxi for Uber

Transport for London (TfL) last week announced it will not renew Uber’s private hire operator licence after its current licence expires on 30 September. TfL

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News 25.09.2017

Why Heineken bubbled and Pepsi fell flat

Earlier this year, we saw soft drink giant, Pepsi, and lager equivalent, Heineken, both run advertisement campaigns focusing on western politics to promote their world-renowned

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News 18.09.2017

Ethical PR – Where do you draw the line?

Spin doctors. Masters of the dark arts. The public view of the PR professional is sceptical at best and never has more fuel been added

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News 14.09.2017

Four steps to an effective social media strategy that delivers ROI

Working in the social media team at HROC means we are constantly engaging and monitoring all of the social media platforms for each of our

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