// Work

Establishing Cheshire Mouldings As The Leading Joinery Manufacturer

Category

Building & Construction, Home, PR & Social

Client

Cheshire Mouldings

Website

http://www.cheshiremouldings.co.uk

The Challenge

Build brand awareness for Cheshire Mouldings within the relevant trade media (60%) and increase consumer awareness and demand to drive sales (40%).

The Solution

Launched a fully integrated 12-month campaign designed to target builders merchants and installers, as well as consumers. The campaign included running a robust press office across the trade media to position Cheshire Mouldings as the UK’s leading joinery manufacturer ahead of competitors and securing comment and feature opportunities. From a consumer perspective, an effective press office with the home interest and self-build media was delivered to drive demand and awareness.

The Result

Over 3.3 million people were reached and 114 pieces of editorial coverage achieved throughout the campaign, delivering an ROI of 10:1. A key aspect of our measurement for the client was competitor tracking and analysis, with Cheshire Mouldings receiving 51% more editorial coverage and reaching 2.2 million more people than its key competitor in the same period.