Build brand awareness for Cheshire Mouldings within the relevant trade media (60%) and increase consumer awareness and demand to drive sales (40%).
Launched a fully integrated 12-month campaign designed to target builders merchants and installers, as well as consumers. The campaign included running a robust press office across the trade media to position Cheshire Mouldings as the UK’s leading joinery manufacturer ahead of competitors and securing comment and feature opportunities. From a consumer perspective, an effective press office with the home interest and self-build media was delivered to drive demand and awareness.
Over 3.3 million people were reached and 114 pieces of editorial coverage achieved throughout the campaign, delivering an ROI of 10:1. A key aspect of our measurement for the client was competitor tracking and analysis, with Cheshire Mouldings receiving 51% more editorial coverage and reaching 2.2 million more people than its key competitor in the same period.