// Work

Introducing STIHL to the everyday gardener

Category

Groundcare, PR & Social

Client

STIHL GB

Website

http://www.stihl.co.uk

The Challenge

Leading garden tools manufacturer, STIHL, had an unparalleled reputation with the trade, but little awareness amongst everyday gardeners. For the launch of its first consumer focused compact cordless range, HROC needed to raise awareness of the STIHL brand amongst this new ‘audience’.

The Solution

Through a combination of press events, individual briefings and consumer shows HROC met with over 60 key journalists in just three months, from homes and interiors media, to gardening and tech sphere. This allowed the products to be tried and tested by the most influential people in the industry and put STIHL on the map as one of the leading gardening tools brands.

The Result

In a six-month period, HROC managed to deliver 86 pieces of consumer coverage for the launch of the STIHL’s compact cordless range, reaching over 10 million people.  This included stand out coverage in lifestyles magazines like Ideal Home and House Beautiful and Your Home, as well as key national gardening magazines like BBC Gardeners World and Modern Gardens, and national print exposure in The Daily Telegraph and The Independent.