// Work

Taking an iconic British interiors brand online

Category

Home, PR & Social

Client

Brintons

Website

http://www.brintons.co.uk

The Challenge

Brintons Carpets tasked HROC to bring their social channels to life to showcase its exceptional heritage and design credentials. The key aim was to increase brand awareness and recognition with UK consumers, while also supporting Brintons’ retailers to help drive footfall to showrooms.

The Solution

HROC created ‘Brintons At Home’ – a brand new social community across Facebook and Twitter. All content created was designed to position Brintons as a trend leader within the UK interiors sector, with daily design inspiration, utilising content that positioned Brintons as not just a carpet manufacturer, but as a brand at the forefront of lifestyle trends.

The Result

HROC has grown the social media community to over 17,000 Facebook fans since it first launched in 2015, with an active Facebook fan base that averages around 1,450 users per month. On Twitter, we increased followers by 1,500, with an average 400-500 Twitter engagements per month.

As a result, Brintons’ online brand profile has increased with homeowners, and the social pages have become a great resource for those interested in home-style and interiors. As well as reporting on the latest trends and creations by Brintons’ network of designers, the posts regularly link back to the iconic collection of carpet choices for a range of room designs and styles.