Star treatment

02 February 2006

Salamander Engineering, a recognised innovator of products and solutions for water care, has appointed HRO'C PR to handle all media relations activity within its key heating and plumbing sector.

The proactive media campaign is designed to build-on Salamander’s reputation for excellent products that address all matters of water treatment, limescale and corrosion protection in both domestic and commercial applications. HRO'C is also tasked with raising awareness of Salamander's revolutionary new product, Condensafe, that has been developed to work in harmony with condensing boilers to neutralise the condensate produced by them as part of the high efficiency condensing process.

The PR programme aims to secure Salamander share of voice in the main magazines serving the heating and plumbing industry, to include installers and merchants.