Search Engine Optimisation (SEO) is often a long process where you may not see results for a couple of weeks or months. SEO is a lengthy development due to a large number of variables and factors involved in improving your website of which all require a careful implementation to succeed. During an SEO campaign, a change like altering hundreds of metadata or adding an alt tag to every image on the site may only make a slight improvement but you’ll want to know what metrics to use to find how successful. When there are often many elements involved at play this could be difficult, however, it is vital to identify what is working for your SEO and more importantly, what might not be functioning as expected.
Key Performance Indicators (KPIs) can be found in many industries but they have a great function in evaluating your SEO campaign. If you keep a consistent list of KPIs that you can evaluate over time, you can appraise your campaign to show your success but also find where you are operating under expected levels so you can invest more in those areas. Here we discuss our top SEO KPIs ranging from technical to user experience plus how to discover and improve them.
The list of key performance indicators we will be unpacking are: