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Integrated marketing agency HROC has been appointed by BoConcept Birmingham to raise the regional profile of the contemporary Danish furniture brand’s Mailbox showroom.

HROC will be responsible for the regional PR, social media marketing and business networking for the store, which opened in October 2017 as part of the new collection of luxury interior furnishing brands at the Mailbox .

Founded in Denmark in 1952, BoConcept has a reputation for high quality, contemporary design furniture and has become one of the world’s largest premium interiors brands, with more than 265 stores in 65 countries, many offering dedicated residential and commercial design services.

Commenting on the appointment of HROC, David Brimson, Managing Director of BoConcept Birmingham, said: “HROC’s digital-focused, creative and pragmatic approach, combined with their understanding of our commercial priorities and the BoConcept customer was exactly what we were looking for. The appointment of an agency partner forms a key part of our ambitious growth plans for the Mailbox showroom and the BoConcept brand in the wider Midlands area.”

Steve Sherran, Head of PR and Social Media at HROC, added: “We are thrilled to be working with such a well-established and respected brand in the world of contemporary interiors, right here in the heart of Birmingham.”

The appointment by BoConcept adds another interiors brand to HROC’s growing roster of home and garden clients, which already includes Brintons, Cedral, Roofmaker, Cheshire Mouldings, STIHL and Roundup.

HROC is an award-winning, fully integrated marketing agency based in Birmingham, specialising in PR, social media, creative services, media planning, website design, PPC, SEO and videography. For further information, visit www.hroc.co.uk or call 0121 454 9707.

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