// News

Brintons on the big screen

The way we’re consuming media is changing. By 2017, video content will account for 69% of all consumer internet traffic*, and with YouTube receiving more than one billion unique users every month the rapid growth of the medium is not one to be ignored.

Video is an ideal way to get your key messages across in an engaging and visual way, and allows your clients to understand your business in less than a few minutes. With the landscape of how we engage with brands shifting, and the emergence of video based social media, it’s crucial that companies are staying ahead of the game.

Brintons has harnessed the power of video to showcase some of its outstanding work across the UK and allow its stylish projects to be experienced first hand. HROC’s Video department was set the task of bringing its case studies to life, and visited each venue to create the sophisticated and effective videos.

The series of case studies includes many of Brintons’ high profile installations in prestigious hotels such as the Ampersand Hotel in South Kensington and popular entertainment venues including the Eventim Apollo and the Hippodrome Casino.

Each video was shot on location at either the setting or in Brintons’ extensive archive in Kidderminster, and included spokespeople from both the venue and Brintons to bring the story of the project to life.

The videos form part of an overall integrated campaign to highlight Brintons’ commercial projects with HROC PR providing support in the form of accompanying press releases, crafted to generate trade media coverage across a range of key titles. The videos were also used on Brintons’ social media channels to promote the brand to a residential audience.

With the future of how we consume media constantly changing, get in touch with HROC’s Video team to see how you can bring your brand to the big screen.

* http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html