Twitter is a powerful social platform allowing businesses, celebrities, and everyday folk to converse and share ideas. With a potentially worldwide audience, a lot of businesses have positioned themselves on the site and are marketing themselves very well. I’m sure you’ve been exposed to a shared image of a brand making a creative meme, joking to other companies or sometimes even a blunder that made the news. As well as that you might have managed to get a quick response from an angry tweet after your product wasn’t all it seemed. With Twitter at the height of its power, we ask whether they really need to be on Twitter or whether your company needs to create a profile.
When Twitter has a multitude of uses from a marketing perspective it’s key to remember that not all of them result in positive business. Here we will review the reasons for and against your brand being on Twitter.