Welcome to the second instalment of SEO terms from HROC. As mentioned in Part 1, the process of Search Engine Optimisation (SEO) is full of acronyms and abbreviations, much like in many other industries, which allow Search Engine Optimisers to discuss terms related to the industry easily – a simple acronym such as ‘PPC’ is a lot quickerto say than ‘Pay Per Click’.
It is all well and good that the people in the SEO industry use these terms, but if they start using them during meetings, on the phone or in any correspondence, how is the client going to have any idea what we are trying to explain?
A lot of the terms used describe processes, technical specifications and reporting tools that are unique to the SEO business so may not be easy to recognise or translate into plain English. To give you a little idea about some of the terms that are used we have started this glossary which, when complete, should give you a good grounding as to what the main terms mean. If there is ever anything you don’t understand though – please just ask! Us SEOers don’t bite!
Google uses a system called PageRank as a scale to measure the authority of your site. Google uses the links that are pointing at your site to decide its PageRank. Not all links are created equal, and Google differentiates a link from an important site (such as www.bbc.co.uk) as being better than a link from someone’s personal blog page for example. The PageRank scoring scale ranges from 0 to 10, with 10 being the best, and most difficult, to achieve. The higher the PageRank of the page that is linking to you, the more your site’s PageRank will benefit. Generally, the higher the PageRank, the better you’ll do in Google. It can take a very long time to achieve a high Page Rank score though. To get from level 2 to 3 is relatively easy, but as you get higher up thescale, the harder it is to increase your Rank.
Anchor text is the term given to the text that is visible on a link, for example: this is anchor text.
Keywords are the words that an internet user types into a search engine to find what they are looking for (query). To get your site to appear for the right keywords, your site must be optimised for those words. A keyword phrase is a multi-word search query
A search engine algorithm is what Google and other search engines use to determine how it selects websites to appear on a search engine results page (SERP). Google will create a set of rules by which it decides which website should appear above another; Google changes these algorithms from time to time to keep SEOers on their toes!
Sometimes known as a bot or robot, a spider is a programme created by a search engine to view your site, strip out the information that it thinks is the most relevant and then store it in a database. This database is a catalogue of websites on the internet that search engines refer to when returning results on a search engine results page (SERP) making the process a lot quicker than searching all websites when a term is searched for.
That’s all for this part of the SEO terms post, keep your eyes peeled for Part 3 coming soon!
If you require an SEO specialist to help increase your visibility in search engines and attract more visitors, or for a detailed description for any of the above terms, please give us a call and we will be more than happy to help.