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Google Introduces Cookie Warning

Google has started to warn visitors to its 27 localised European websites that it is using cookies. The prompt informs visitors that by using Google Search they are agreeing to allow Google to drop cookies on their computer.

If a user clicks the “learn more” link they are taken to this page where Google details what cookies are and how they are used. Google has also created a video which explains its cookie policy.

The image below shows the prompt on Google UK.

google cookie warning hroc

The internet giant explains that it uses cookies to “remember your safe search preferences, to make the ads that you see more relevant to you, to count how many visitors we receive to a page, to help you sign up for our services and to protect your data.”

Google’s action seems to be in response to the European cookie law, but many commentators are surprised at the timing.

Google has confirmed the prompt will be rolled out for the localised versions of Google in the EU and the messages will be seen on its home page, search results and on YouTube.

Google has said that its top priority is to protect its users’ privacy and security, and to give them easy ways to control their information when they use Google’s services.