Midlands-based, fully integrated agency, HROC has won a competitive pitch to handle the PR, social media, creative services, media, design and digital for Kanes Foods, a leading supplier of freshly prepared food, based in the Vale of Evesham.
HROC beat off stiff competition from two other agencies, and will now handle a comprehensive brief for Kanes Foods which focuses on new product launches and digital and social comms, as well as handling the company’s corporate PR.
Tony Walsh, marketing controller at Kanes Foods, commented: “We were looking for an agency that was innovative, could take us on a strategic journey from creation to product launch and had a vast understanding of the route to market. HROC presented us with a robust, creative and strategically aligned proposal, which not only targeted our audience but also focused on providing a strong return on investment in delivering our business objectives.”
The win will see HROC expand into the FMCG sector, alongside the rest of its consumer offering which covers home and garden, lifestyle and parenting sectors and includes clients such as Chicco, Roundup, Stihl, Cheshire Mouldings and The Key Safe Company to name a few.
Marie Carter, consumer PR and Social Media director, commented: “Winning Kanes Foods is fantastic and we are really looking forward to launching the new products in 2018.
“Targeting the FMCG sector is all part of our ongoing strategy to extend our consumer offering and part of our overall growth strategy which has seen us recruitment five new team members in the last six months.”
Marie Carter and MD of Creative Services, Greville Kartz will lead the account team.
HROC is an award-winning, fully integrated marketing agency based in Birmingham, specialising in PR, social media, creative services, website design, PPC (pay-per-click) SEO (search engine optimisation) and videography. For further information, visit www.hroc.co.uk or call 0121 454 9707.