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HROC wins a Golden Hedgehog

HROC PR is celebrating after winning a Golden Hedgehog Award for Best Use Of Research for its Dirty Cash campaign.

The inaugural awards, in association with leading media analysis website PR Moment, celebrate the best and brightest talent within the PR community. Split into two regions, the award events were attended by more than 400 representatives from some of the best PR agencies in the country.

The award, which was for the Midlands, Wales and the South region, follows another trophy win for Best Campaign £10,000 and Under at the CIPR Pride Awards in December 2011, along with numerous other nominations.

Steve Sherran, Managing Director of HROC PR, comments; “To be recognised by our peers is a great honor and we are extremely proud of our Dirty Cash campaign.

“The campaign shows what can be achieved by some creative thinking around a low interest category and is also a credit to the talented team behind the scenes of HROC PR, who pride themselves on getting under the skin of every client and building great campaigns on their solid foundation of knowledge.

“We look forward to winning more Golden Hedgehog awards over the coming years.”

The campaign achieved an ROI of 450:1 for client BioCote and gained extensive media coverage in the UK and internationally, including features on CNN and NBC. The extent of the coverage firmly solidified BioCote’s reputation as leaders in the anti-microbial field.