// News

Is there a limit to human imagination?

In an age where user generated content (UGC) is an integral part of our lives, you would be in the minority if you haven’t seen the Cadbury’s Stars V Stripes FaceBook campaign promoting the 2012 Olympics, the infamous ‘Ouch Charlie’

YouTube video or know of Justin Bieber, who has become an international teen star after posting videos on YouTube.

Today, sharing valuable content on social media platforms is advantageous if done so using the channels effectively (Facebook, Twitter, YouTube etc). It can provide you with a platform as an individual or business to launch a business/product, increase brand awareness and to grow. You do, however, need to be cautious of audience perception and response, since feedback can be left directly and the material can be shared over multiple platforms, which can affect your reputation.

Shared on FaceBook by a friend, this YouTube video titled ‘Her Morning Elegance’ has become the most successful stop motion video yet and something I often watch in awe. It isn’t surprising that it received a nomination at the 52nd Grammy Awards. With continual positive feedback being added and the ability to share the content, the artists will have undoubtedly capitalised on the high levels of exposure resulting from the successful uploading of this amazing video.

Even though working for HROC in a creative industry exposes you to many different facets of design, stop motion video recording is a technique that I haven’t been exposed to before. This poses the question ‘Is there a limit to human imagination?’ With the convergence of many industries and increasing levels of competitiveness both domestically and internationally, the ability for both individuals and brands to compose a piece of material with such originality is a key factor for success.