Our Thoughts

News 28.03.2018

Thinking ‘outside the bot’

During a browse on the web I came across a prediction that by 2020 we’ll be spending more time talking to ‘bots’ than to our

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News 19.03.2018

From Zero to Vero

Vero – it’s the social network that everyone is talking about, but what exactly is it and should brands be looking at turning their efforts

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News 26.02.2018

Crisis comms: KFC and the chicken shortage

For all major brands it’s the day they hope will never come, a major customer service crisis that not only has significant short term consequences,

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News 15.02.2018

How big data affects your digital marketing strategy

It’s generally accepted that today’s contemporary organisations depend and thrive on timely, accurate and strategically relevant information. As technology affords the creation of masses of

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News 12.02.2018

HROC RAISES THE ROOF WITH NEW CLIENT WIN

Midlands-based, fully integrated agency, HROC has won a competitive pitch to handle the PR for Roof Maker, the leading British manufacturer of premium Rooflights. HROC

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News 08.02.2018

Four Social Media Trends That Are Here To Dominate 2018

2018 is in full swing and social media is predicted to be surfing a more significant wave than in 2017. After a year of many

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News 31.01.2018

Are bloggers becoming a bad influence?

Bloggers, influencers, social commentators, however you want to describe them, there is no denying the power they hold in modern marketing. From the Instagram famous

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News 29.01.2018

We are recruiting an Account Executive and B2B Account Manager 

Account Executive Following a number of high profile client wins, we have an opportunity for an Account Executive to join our growing PR team. The

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News 26.01.2018

Facebook’s news feed is changing! Here’s how it will affect you

Facebook is part of our everyday lives and, with 1.98 billion monthly active users, it’s not hard to see why.  A recent statement from the

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News 10.01.2018

Predicted media and PR trends for 2018

Studies consistently show that we are exposed to around 10,000 marketing messages a day! Of course, this makes it harder than ever for brands to

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News 03.01.2018

Breaking the ice with the media

When Conex Bänninger invented >B< MaxiPro, a revolutionary new press-fit solution for the air-conditioning and refrigeration (ACR) market, the company needed support to maximise awareness

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News 18.12.2017

HROC recruits dynamic duo

Fully integrated Midlands marketing agency, HROC, has made two new appointments as part of its ongoing growth strategy. The Moseley based agency, HROC, has recruited

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News 11.12.2017

Talking about a generation

Millennial, Gen Y, Gen Z and Baby Boomers, are all terms that a few years ago would have sounded more like a low budget Hollywood

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News 04.12.2017

‘Banter Marketing’: How far can you push it?

Ah, Christmas. It’s that wonderful time of year when the streets twinkle with festive lights, children excitedly set about making their wish lists, and baked

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News 29.11.2017

It’s the most wonderful time of the year

Friday 10th November saw the entire nation transfixed for a total of 1.59 minutes. Not by an eclipse or any other natural event, but a

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