// Work

British Gypsum


Building & Construction, Creative Services


British Gypsum



The Challenge

The brief to create and produce a 30 second TV commercial to launch a revolutionary new type of plasterboard found its way into the HROC creative department late on the Thursday afternoon before Good Friday and the start of the Easter weekend, with staff already heading towards the building exits.

The Solution

Just seventy-two hours later, after working throughout the entire Easter weekend, we had not only came up with a raft of fully scripted creative executions but also rendered a good proportion of them in full storyboard format ready to present to the client. Not to mention nailing down the production partner to help bring the project to life.

The Result

Highlighting and sharply contrasting the difference between conventional walling and the convenience, flexibility and enhanced durability of the new plasterboard, the new TV commercial has just been aired on a host of Satellite and Channel 4 Group channels.