// Work

Building a Först community


Groundcare, PR & Social





The Challenge

Först was a sleeping giant in the arboriculture industry. Despite gaining a reputation of manufacturing high performance and robust woodchippers via word of mouth, Först had virtually no social media presence, meaning the company had no platform from which to engage with arborists, tree surgeons and contractors alike.

The Solution

With research revealing that the majority of the arboriculture online community is found on Facebook, HROC maximised exposure of Först’s complete range of woodchipper solutions across the social channel with engaging and insightful messaging, positioning the manufacturer as a market leader and a company with its finger on the pulse regarding the needs of the industry.

The Result

By tapping into the conversations of the passionate arboriculture online community, Först quickly amassed 1,400 Facebook fans in two weeks, already exceeding that of its competitors. Within 12 months, a Först community of more than 5,000 arborists, tree surgeons and contractors had been built, with engagement levels far surpassing client expectations.