// Work

Industry 4.0 Campaign for Mazak


Creative Services, Digital


Yamazaki Mazak



The Challenge

Create and develop an integrated campaign to generate awareness and promote the benefits of Industry 4.0 to Mazak’s European customer base. Also promote Mazak as the right partner to help unlock its customers’ potential with the implementation of Mazak’s Smooth Technology control.

The Solution

HROC developed an overarching theme graphic that visually encompassed the essence and elements of what Industry 4.0 [also called ‘The internet of Things] stands for. The new theme was then implemented across a whole suite of marketing materials in the build up to and during EMO 2017 in Hannover – the industry’s biggest biennial event.

The Result

A memorable, consistent and iconic campaign comprising, press ads, web banners, email marketing, invites, literature, video, event graphics, app and website. EMO 2017 was an overwhelming success for Mazak with record attendances and a benchmark campaign that will continue to promote the efficiencies of Industry 4.0 and help drive sales throughout 2018.