To refresh the existing Certes brand identity and marketing collateral. The client felt that their existing brand was tired and needed updating to fully represent the company’s vision and personality. Certes wanted to create a brand and style that was vibrant, thought-provoking and dynamic.
Whilst retaining the client’s existing logo, HROC created a new design concept that connected everything together, including a new colour palette used in conjunction with black and white photography. These changes were implemented across all print material and the website, all featuring bright colours, a bold design style and lots of engaging photography.
The Certes marketing team is delighted with the new brand identity and believe that it will really help them stand out in a very crowded marketplace. The new look is proving to be a real talking point for potential and existing clients, and has positioned Certes as a dynamic and modern recruitment company.