// Work

Sweet Dreams for Chicco’s Sleeptime Secrets


Mother & Baby, PR & Social





The Challenge

Create excitement and engagement amongst Chicco’s Facebook community ahead of the launch of a new accessories range for its award-winning Chicco Next2Me crib.

The Solution

In order to generate maximum chatter on social, HROC devised, implemented and managed a Facebook campaign which tapped into one of the most common areas new mums seek advice on – how do you get your baby to sleep?

Mums were asked to share their sleeptime tips on everything from getting your baby to sleep through the night to how to create a peaceful sleeping environment for your little one.

The Result

Over 1,600 entries were received for the campaign, with mums rewarded with a variety of Chicco sleeptime goodies to thank them for their participation. The campaign reached over 160,000 mums, generating 11,000 new likes in just one month, a 36% increase from the previous month.  The best tips from mums were also included in a special #SleeptimeSecrets video, which was shared across Chicco’s own social channels.