Driving brand
awareness and traffic.

The Brief

Supporting its new brand platform, National Express needed
to boost awareness and conversion with a refreshed audience, using organic social that aligns with key pillars, builds engagement, and drives traffic with strong CTAs.

The Solution

Over 12 months, we delivered an organic social strategy to bring the new brand platform to life. We created channel-specific content using the new tone of voice, tapped into trends, optimised top posts, launched the #intheknow series with tips, advice, and a competition that drove UGC.

The Results

  • 27% year-on-year increase in clicks from Facebook to National Express’ site
  • 1k follower increase across Facebook
    and Instagram
  • Over 61m impressions across Facebook
    and Instagram
  • More than 506k post engagements across Facebook and Instagram
  • 7.5% on average post engagement
    on Instagram

Driving brand awareness and traffic.

The Brief

Supporting its new brand platform, National Express needed to boost awareness and conversion with a refreshed audience, using organic social that aligns with key pillars, builds engagement, and drives traffic with strong CTAs.

The Solution

Over 12 months, we delivered an organic social strategy to bring the new brand platform to life. We created channel-specific content using the new tone of voice, tapped into trends, optimised top posts, launched the #intheknow series with tips, advice, and a competition that drove UGC.

The Results

  • 27% year-on-year increase in clicks from Facebook to National Express’ site
  • More than 506k post engagements across Facebook and Instagram
  • 7.5% on average post engagement
    on Instagram
  • 1k follower increase across Facebook and Instagram
  • Over 61m impressions across Facebook and Instagram

See All Case Studies

Driving brand
awareness and traffic.

The Brief

Supporting its new brand platform, National Express needed to boost awareness and conversion with a refreshed audience, using organic social that aligns with key pillars, builds engagement, and drives traffic with strong CTAs.

The Solution

Over 12 months, we delivered an organic social strategy to bring the new brand platform to life. We created channel-specific content using the new tone of voice, tapped into trends, optimised top posts, launched the #intheknow series with tips, advice, and a competition that drove UGC.

The Results

  • 27% year-on-year increase in clicks from Facebook to National Express’ site
  • 1k follower increase across Facebook and Instagram
  • Over 61m impressions across Facebook and Instagram
  • More than 506k post engagements across Facebook and Instagram
  • 7.5% on average post engagement on Instagram