// Media Planning
Unlike the vast majority of HROC’s advertising competitors, who prefer to outsource media planning and buying and enter into strategic alliances with separate standalone media brokers, HROC’s advertising division prefers to keep this valuable and important facility in house and offers its own comprehensive media buying and planning service.
HROC’s media planning and buying team deliver a fully integrated service ranging from market insight analysis and strategic channel planning through to detailed media negotiation and in campaign analysis. We’ll show you that media isn’t just about negotiating media space. It’s about underpinning and reinforcing maximum media value and expertise with a thorough understanding of your business. It’s also about being alert to the myriad changes digital is bringing to the world of media, so that we can target audiences more accurately than ever before. In short, making the most of every media pound.