HROC is evolving - and so is our website, this is our temporary home while we craft a new digital platform that reflects who we’ve become. Stay tuned for the next chapter.

HROC is evolving - and so is our website, this is our temporary home while we craft a new digital platform that reflects who we’ve become. Stay tuned for the next chapter.

Powering up brand awareness for STIHL.

The Brief

Increase brand awareness of battery-powered tools among domestic users, and drive traffic to the website’s dealer locator.

The Solution

We created an integrated campaign for the “soul gardener”, an experienced individual who values professional, high quality tools.

The Results

129% increase in ‘dealer locator’ searches
2% point increase in dealer search conversion rate
5% point uplift in prompted brand awareness
Outperformed 15 competitors in brand awareness for battery tools

Powering up brand awareness for Stihl.

The Brief

Increase brand awareness of battery-powered tools among domestic users, and drive traffic to the website’s dealer locator.

The Solution

We created an integrated campaign for the “soul gardener”, an experienced individual who values professional, high quality tools.

The Results

129% increase in ‘dealer locator’ searches
2% point increase in dealer search conversion rate
5% point uplift in prompted brand awareness
Outperformed 15 competitors in brand awareness for battery tools

Powering up brand awareness for STIHL.

The Brief

Increase brand awareness of battery-powered tools among domestic users, and drive traffic to the website’s dealer locator.

The Solution

We created an integrated campaign for the “soul gardener”, an experienced individual who values professional, high quality tools.

The Results

129% increase in ‘dealer locator’ searches
2% point increase in dealer search conversion rate
5% point uplift in prompted brand awareness
Outperformed 15 competitors in brand awareness for battery tools

See All Case Studies